Friday, April 21, 2006
indie invasion
I just saw an ad for children cartoon shows being played on ntv7. the background music they chose was from Britpop band Supergrass. Though this Oxford 4-piece is considered rather pop-ish, it still sounds strangely uncomfortable to hear alternative music promoting Spongebob Squarepants.
This is just an example of the unwelcomed yet ultimately inevitable seeping of indie and altenative music into mainstream culture. Among other instances, the Dandy Warhols' "Bohemian Like You" was used as the background music for Vodafone's latest ad on Malaysian tv, following our very 1st home-made cell phone maker's ad which played Sigur Rós' oh-so-magical riff from "Hoppípolla".
Other than that, on Malaysian airwaves, with our radio stations infamously playing Billboard hits non-stop (excluding the notable exception of Red FM's Clash show), there's been a recent surge of indie bands making themselves heard, among them the Kaiser Chiefs and more recently, the Arctic Monkeys!!!
Arctic Monkeys on Hitz.FM!?!?!
WHAT'S HAPPENED TO THIS WORLD?!?!
This heinous crime can partly be blamed on popular TV-series such as the hugely-popular O.C. which regularly uses indie/alt music in its shows.
Stupid show, dunno why so many people watch it. I mean, other than the fact that their actors are annoyingly attractive, there's nothing else to the show.
"People who don't live in California probably watch The O.C. and go, 'Holy shit! It's so sunny, and the people are so pretty!' Hundreds of German people must get off buses in Malibu every year and just be so pissed off."
--Adam Brody
Don't know why but I just can't stand indie music being popularised. Maybe it's just the loss of the cool factor surrounding indie music being "undiscovered trasures".
mp3:
Supergrass - Alright
